Categories

SEO

Essential Opportunities for the Proper Web Designs

Too much choice is as bad as his absence. When redesigning or designing the interfaces of a new site, the problem of choice is manifested when we look at competitors’ sites – we like some element on almost every one of them, some solution seems especially successful. As a result, there is a big danger to create a site-Frankenstein, consisting of “pieces” of other Internet resources.

Of course, the sites of competitors and colleagues in the niche can and should be watched, it is sometimes quite acceptable to adopt the ideas or ideas. But it is important not to lose your own concept, business vision and analyze what is applicable to you and what is not. For the Affordable websites you can follow the followings.

Below we gave 5 recommendations that will help to intelligently design a new structure of the site and its pages, without becoming dependent on what you saw from competitors.

Clearly identify who your target user is. Immediately everyone can not like

  • Let’s say you have quite expensive products, the main advantage of which is quality and durability. Accordingly, the main character you will have a person with a wealth above the average, who appreciates the quality and is willing to pay for it the appropriate price.
  • A person with low incomes is not your target user and you should not expect that you will be equally interested in these two different types of customers.
  • In the future, properly selected character will help you correctly place the accents, highlight your advantages and, as a result, maximally satisfy your visitor. Trying to chase two hares is always fatal.
  • Understanding who your target user will allow you to immediately discard what you cannot apply to yourself when evaluating competitors’ sites.

If it is a budget smartphone, the price and description should be clearly visible:

  • Trying to apply the ideas of the site to your own niche can lead to serious mistakes.
  • Work according to plan, not “running ahead”

It is necessary to move from more global solutions to smaller details. First you need to understand:

  • business features
  • target audience
  • what information do you want to inform the user first

What information will you focus on?

Specific interface solutions, “beautiful lines” and a well-chosen color scheme – this is the detail. Do not get distracted by this at the beginning of the work.

Otherwise, you will come up with an original background color, making a lot of mistakes in the structure of the site or its navigation.At the first stage of design, you generally cannot look at competitors’ sites or analyze only global issues like the structure. Better focus on your unique trading offer and business features.

Do not change the concept in the process of work

Here you can recall the proverb “At the crossing of horses do not change.” Of course, if you understand that you made a mistake, you should analyze everything and make changes. But for this, you need to go back to the step where the mistake was made, and figure out what was done wrong.

The Right result From The right SEO Step

Hitchhike? You do not know how such a holiday is going, but he is certainly adventurous. It does not cost you a penny and you have complete freedom. Only you never know if you arrive at your destination. And how long you do over it depends on that Polish truck driver.

This is how it works with search engine optimization. Without a strategy, you’ll stick to that gas station.

Why is an SEO strategy so important?

Because a plan ensures focus. Perhaps this is recognizable: you work on your website every night until 11 am. You read all the blogs from Backlink. You search for the best converting button colors for days. But if you look at your Google Stats after six months, you will see that you have not done something right. The process of learning SEO Strategy is important in this matter. You can prevent that with an SEO strategy.

How do I get to such an SEO strategy?

You first need to know what you want to achieve with your company. Do you want more visitors? Do you want to earn more? Which steps do you have to take for this?Only then can you think of SEO goals that will help you achieve the set goals.

Little theoretical?

Do those leads automatically?

No. You have to know who your target group is. Only when you have your target group in focus can you make informed decisions. For example: how you address your target audience on your website, and which keywords you should use to make people find you.

Do you not have your target group yet? Here are 9 questions that help you to get to know your target group.

Wait a little longer. You have to do one more thing.

Keyword research

In a keyword search you find out how your potential customers in Google call your product or service. And to write pieces about topics your target audience is looking for. And finally, if you have the taste, you can use them to adjust the structure of your entire website.

But is an SEO strategy no longer something for large companies?

No, it is not. An SEO strategy is important for every company.

The temptation is great just to do things. Write blog posts, do a keyword search and / or optimize your pages. That’s more fun than making a plan. But without a plan you can only hope that what you do also works.

Okay, so I have to write a thick report?

Not at all. Such a thick report does not read anyone.A good strategy is short and clear and fits one a4. If you need more text, your SEO strategy can be simpler. Let him lie down for a few days and think about it a bit longer.

  • Partner links